Sedera
⟁ Brand Strategy
⌖ Positioning
✐ Tone of Voice
❝ Copywriting
➙ Brand Guidelines
Brand Vision: Sedera is not insurance. It’s reassurance.
Sedera is, plain and simple, an alternative to traditional health insurance. It’s a medical cost sharing company where members share large, unexpected medical bills. When something happens—a surgery, accident, or emergency—the Sedera community funds kick in to help pay for what you need.
It’s a new way for Americans to think about healthcare, so we approached this rebrand with clear intentions: to build a foundation of trust, heart, and community.
The symbol and brand system are inspired by an open door, symbolizing a new dawn of consumer choice and a fresh approach to healthcare.
Backed by a community that cares.
〰️
Your healthcare. Your choices. Our support.
〰️
Healthcare. For each other.
〰️
Make medical expenses manageable.
〰️
Not insurance. Reassurance.
〰️
The path to health begins together.
〰️
Backed by a community that cares. 〰️ Your healthcare. Your choices. Our support. 〰️ Healthcare. For each other. 〰️ Make medical expenses manageable. 〰️ Not insurance. Reassurance. 〰️ The path to health begins together. 〰️
No cards. No networks. No nonsense.
〰️
Your healthcare. Your choices. Our support.
〰️
Healthcare. For each other.
〰️
Make medical expenses manageable.
〰️
Not insurance. Reassurance.
〰️
The path to health begins together.
〰️
Bringing the sharing economy to healthcare.
〰️
Backed by a community that cares.
No cards. No networks. No nonsense. 〰️ Your healthcare. Your choices. Our support. 〰️ Healthcare. For each other. 〰️ Make medical expenses manageable. 〰️ Not insurance. Reassurance. 〰️ The path to health begins together. 〰️ Bringing the sharing economy to healthcare. 〰️ Backed by a community that cares.
