Misfits
⟁ Brand Strategy
✐ Tone of Voice
❝ Copywriting
➙ Brand Guidelines
Brand Vision: We’ve got your health covered. In chocolate.
Protein bar or dessert? Get you a bar that can do both. Most protein-packed products are either marketed to fitness bros, or part of an unhealthy diet culture. Misfits Health needed a brand refresh that was fun, fresh, and for anyone who wants a healthy snack.
Stealthy healthy
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Definitely a protein bar. Probably a chocolate bar.
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Unseen protein
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It's not not a chocolate bar.
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Stealthy healthy 〰️ Definitely a protein bar. Probably a chocolate bar. 〰️ Unseen protein 〰️ It's not not a chocolate bar. 〰️
With their tasty flavor combos, and a chocolatey coating, this plant-based bar can be your workout buddy or your late-night craving.
Whatever your lifestyle, Misfits makes you crave the unexpected.
