Discord
⟁ Brand Strategy
⌖ Positioning
✐ Tone of Voice
❝ Copywriting
➙ Brand Guidelines
Brand Vision: Your place to talk.
This cult social platform began as a fan favorite for gamers to connect, obsess, and discover more about the games they love. As their users scaled, enabling people to connect beyond gaming, the brand needed to level up while staying true to its quirky culture.
Discord is where the world talks.
Discord’s value is simple. It’s the place people go to just talk. Talk to their friends, friends of friends, more-than-just friends, families, and chosen families. It’s a welcoming environment to share ideas, thoughts, feels, and laughs.
