Brewbike
⟁ Brand Strategy
⌖ Positioning
✐ Tone of Voice
❝ Copywriting
➙ Brand Guidelines
Press: Brand New, Creative Boom, It’s Nice That
Brand Vision: We don’t get young people ready for the real world. We get them ready to change it.
Brewbike is on a mission to support tomorrow’s leaders and entrepreneurs through cold brew coffee. By empowering students to start and run their own on-campus micro-business, they’re encouraging employees to build invaluable skills for life after graduation.
We reimagined a brand that puts the power of entrepreneurship into students’ hands with the energy and optimism of higher education.
This incredible team needed a company mission that rallied teammates and inspired customers. Our strategy became the springboard for their energetic, authentic, sometimes cheeky personality.
Also, a pretty cute bean.
